Six foot-care tips that every girl should know

It is scientifically proven that whatever the disease diagnosed, feet can be the first organ to show obvious signs and symptoms. Women’s skin care routine is one of a kind and feet care is no exception.

There are a few things all women must consider while caring for their feet.

·         Moisturize them - Moisturizing the feet can keep them hydrated and reduce dryness or chapped skin. This is very important not only for the “looking good” part of it, but in terms of good health as well.

·         Fight fungus - It is obvious that during the rains or even otherwise, wearing closed footwear or caring a little less due to sheer laziness can expose feet to fungal infections. It is very important to fight these microbes off the feet! There are many anti-fungal creams, liquids, powders and sprays available.

·         Use sun-screen - Using sun-screen of SPF of at least 30 while going out in the sun can save feet from getting tanned or discolored, especially while wearing open footwear like sandals or flip flops.

·         Toe nails matter - Caring for the toe nails are also important. Do not completely take off the cuticles during a pedicure session, rather, gently push them back. Also, clumsily trimming the nails can lead to ingrown nails and can hurt.

·         Make feet care a routine - It is not enough to care for the feet once in a while or during a pedicure session. Care for the feet on an everyday basis. Apply lotions and foot creams ever day before and after a bath. Make sure the feet are dry before wearing socks on.

Feet care is very important as it can be the first step to a healthy and hygienic lifestyle.

Wear footwear that aid in caring for the feet. Check out the latest collection of mens footwear, women and kids at the nearest VKC store or visit www.vkcgroup.com

Why do Indians like to wear sandals so much?

Indians personally love to wear sandals because it’s comfortable and easy to wear. It is not comfortable to wear socks and shoes all the time. The weather in the country is hot most of the year and it only makes sense for people to avoid wearing shoes all the time and get rid of sweaty feet. If it’s not hot in India then it is definitely raining. Wearing shoes and socks during the rains and walking around in drenched feet almost all the times is a big NO NO!

Moreover in India, there is a tradition of removing footwear before entering into temples and people generally remove footwear before getting into the house. So, in these cases sandals are an easy pick!
Wearing shoes and keeping your feet covered all the time in the Indian climate will make your feet itchy and sweaty! Wearing shoes on every day basis is impractical. Now we know why most people prefer sandals over shoes. 

Another major reason for people choosing sandals over shoes is the wide variety of options available in the market. There is a huge variety of sandals out there in the footwear world and one can choose from different varieties and colors which will complement all kind of outfits. Also, most sandals are less expensive than shoes. One can buy up to 2 to 3 pair of sandals at the cost of one shoe. 

When it comes to price, sandals are very cheap and it is easy for everyone to afford. Own a pair of sandals and you are ready to go anywhere at any time. Moreover it is a matter of sustainability more than fashion.

The perfect guide to buying Women’s footwear

With the plethora of options available in the market today, one is bound to be confused when picking footwear for women. 

Footwear for women comes in various forms and patterns right from wedges to strappy sandals.
And with the introduction of ample of options today, buying a pair of footwear for women is no longer a cakewalk!

But worry not! We have got your back with this easy guide to buying footwear for women.

Comfort first, style next:
it is not uncommon to see women picking painfully pointed heels over flat sandals just because the former looks more appealing.

When you wear such uncomfortable footwear, it is almost like your feet is going through a trauma and your feet ends up attacking back in the form of corns, calluses and various lower body problems.
Wearing such ladies footwear can sometimes prove to be a serious hazard to the welfare of your feet.
So here is a lesson, always put comfort before style while picking footwear.

Measure before you buy:
Many of us have been wearing the wrong size of footwear almost half of our lives. Size is the most important criteria when it comes to buying footwear. The right size of footwear not only provides comfort to your feet but also helps in preventing feet issues like corns, blisters, calluses etc.,
Also, it is advisable to get your feet measured at the end of the day when your feet are the largest. When you are up during the day, your feet will swell and settle some. Picking the right size will make sure your feet are comfortable throughout the day and not just in the mornings.

Here is an easy hack for finding your perfect size:

Less is more
And that statement stands put even in case of footwear. More than often, women end up buying a pair of footwear because it is trendy or because it is on sale and is coming for a really good deal.  In such situations, they end up compromising on the quality of the pair.

The quality of the footwear you wear is ought to play an important role in the health of your feet and we suggest you never compromise on the quality when buying footwear!

Uncompromised fit is the key:
We often end up buying footwear that are tight with the hope of them stretching with further use. It is one of the most common mistakes that a shopper makes. Believe us! The key is to find footwear that fits your feet well from the very beginning.

Find footwear that suits your foot conditions:
When your feet are suffering from a special condition, it is essential to buy footwear accordingly.
For example, if one is facing from arthritis, it is recommended to buy footwear that are easily adjustable and easy to take off or wear. Similarly, if one is suffering from toe problems, we would recommend a style with a deep toe box or a seam free toe area.

So there you have it, our top tips on buying the perfect women footwear!

Happy shopping!

How sandals affect the way we move

It’s almost impossible to imagine a utopian society baring it all- feet wise. We have become so accustomed to wearing shoes, sandals etc. that we cannot imagine going out without them and also this makes us pay lesser and lesser attention to the impact of footwear on our feet and us. And these days one of the most used forms of footwear is sandals which will be put under the microscope here.

Our feet are designed to work while moving: by landing on the ball of the foot and using the flexibility of the joints, and the strength of the muscles to provide balance, shock absorption, and stability.

Sandals position our feet away from our natural gait by constraining certain parts of our feet depending upon the type we are using. When barefoot whether it is walking, running, jogging or jumping our toes spread out and the feet expand and adapts to the terrain we are on. Sandals with narrow or stiff constructs prevent this process from happening and so create a sense of instability. 

Added to all that overly restrictive sandals may cause the muscles, joints, bones and the nerves to cram together which may lead from being thoroughly uncomfortable to injuries. People may experience issues ranging from general foot pain to having hammer toes and other such problems can be attributes of constrained feet. 

But facing reality and for the sake of practicality we cannot be without sandals. Hence here are a few ways in which to ensure we have the right pair(s) with us:

1. Examine the base or sole of the sandal. The base should match your foot shape and should be broad enough to provide proper support. A thicker sole with a low heel are required to provide you with a good amount of shock absorption and protect your feet in motion.

2. Next comes the length of the sandal and you must make sure that it is a perfect fit for your feet. Do not buy one size small or big just because the right size isn’t there or for any other aesthetic reason. Incorrectly sized sandals may cause friction which will lead to painful blisters on the feet.

The ideal length should be such that the end part should mould around your heel and the toes stay firmly inside and on the base of the sandal

3. One of the most important parts that define a good sandal is its arch support. Ensure that the sandals have an arched contour to provide enough support to the arches of your feet. Not enough support can lead to strained arches which in turn will be affected with a myriad of foot problems. 

4. Lastly look for adjustable straps like a buckle or a Velcro. This guarantees the food is anchored in the right spot in the shoe for optimal stability and support even as the material softens with wear.

High Heeled Shoes Were Originally Created For Men

We wouldn’t be wrong if we say that any women's footwear wardrobe simply wouldn't be complete without a pair of striking long heeled shoes. High heels have now almost become a necessity for every woman to lengthen her silhouette and amp up her style quotient.

And what if we told you that this killer looking footwear was not even made for women in the first place? In an era when heels are often associated with women style, this strange fact might come as a surprise!

The origin of high-heels can be traced back to centuries ago. Heels were originally designed as riding shoes, worn by men in the near east for centuries. The high heel was originally about function, not fashion in the earlier times. 

Meanwhile in another part of the world, heels were worn to symbolize royalty & privilege. Men were the dominant wearers of the shoes that raised a person’s height to show their upper social status. Gradually, heels became fashionable for rich courtiers and kings in particular.

As time passed, women of the 1600s started wearing heels as a way of showing their equality. Heels started becoming more or less a unisex fashion statement. And by the end of the 17th century, heels started catering to both men’s footwear and women’s footwear requirements. While men’s heels became lower and more robust, women’s became more slender.

In the olden times, heeled shoes were mainly made out of wood in order to keep the heel thin for both men and women’s footwear. As time passed, the shoemakers started using steel for high heels, so that they could be thinner, pointed and still support a woman's body weight.

From then till now, the concept of heels has continued to evolve, from platforms to wedges to armadillo boots and beyond.

Footwear Tailored for Every Occasion

While adorning your feet in the most fashionable design is becoming a sensation, it is also quintessential to make sure that the fashion is comfortable for your feet. 

We at VKC strongly believe in the perfect balance of fashion and comfort. Being one of the most recognized names in the Footwear Industry, we are relied upon for our range, quality, durability, comfort and stylish footwear for men and women.

We have left no stone unturned when it comes to catering the varied needs of our customers by introducing a range of designs under key brand names which today stand for trending styles, smart fashionable looks, superior comfort and high level of quality.

Let us get you familiar with the wide range of products that we have to offer.

VKC Pride

The flagship brand of VKC is known for its durability and comfort. The footwear under this range are made of PU and of other strong natural and man-made material, designed to give maximum foot comfort. The range is also known for being moderately priced in addition to being stylish and trendy. 

VKC Stile
Stile as the name reads comprises of uber cool patterns that go hand in hand with fashion.  The range completely redefines the concept of ‘affordable fashion”.  One can choose from a plethora of smart floaters, cool slip-ons, sporty sandals, and elegant ladies & men’s slippers with molded heels for safety and comfort.

VKC Trendz
Made with world class  technology, these designs are inspired by the youth and the action oriented. The range comprises of footwear with bright colours and quirky designs to amp up one’s style quotient day in, day out!

Slipons
Comfortable and chic – two words that completely define this range of footwear from VKC. The soles are made of EVA to guarantee best grip and anti-skid protection making them the best pick for those rainy days. 

VKC Junior:
The Junior range from VKC caters to the needs to those tiny tots. The range comprises of kids shoes that are high on safety & comfort with Velcro, lace-tie ups and smart buckles and are perfect for those hop, skip and jump days! 

VKC Lite
As the name suggests, these are light on your feet but heavy weight when it comes to durability and comfort. The range offers daily wear ladies chappals & men’s slippers, formal shoes for both men and women that are light in weight and also on the pocket. 

Skalino
The range is exhaustive in all its aspects, be it design, colours, styles and shapes. The footwear designs are high on fashion, admirably premium yet surprisingly affordable. Designed in fun hues with infinite style ideas, any pair from this range is bound to elevate your entire dressing in a jiffy!

The Shoe Grows Bigger on Men’s Footwear

Perhaps the Chinese get a kick out of making shoes as China produces over 60% of global production when it comes to footwear. Make no mistake, India is the distant second producing a total of 22 billion pairs and accounting for around 9% of global production. But then, two things play their part when it comes to demand for men’s footwear viz. Disposable income and knowledge of the fashion trends internationally. Nevertheless the men’s footwear industry has clocked a steady growth in recent times.

A close look at the market reveals that casual players dominate the Indian scenario accounting for nearly 2/3rd of the total retail market. Non-leather footwear is a substantial 1.23 billion pairs occupying 56% of the market size; not to forget that the entire market is dominated by men’s footwear cornering 58% of the total retail market. However, while the industry is dominated by the unorganised sector in India, lifestyle changes have altered consumer behaviour pushing up the organised footwear retail segment.

Over recent times, International players have been quite attracted to the men’s footwear market, in spite of local brands playing up on the “Indian” card. But then the changing tastes and fashion affinities of Indian males are redefining market rules and style and sensibilities are taking an upward curve. Compounding this is the new charm of online stores which have caught the imagination of young male consumers. The mushrooming of e-commerce has extended reach and penetration bringing urban, rural and semi-urban markets into the same wide net. This harbours well for the industry. And cashing in on this are Indian manufacturers who have resorted to extensive use of online mediums to connect, inform and woo fashionistas through personalised programs. 

Understanding buying sentiments has become the key to success and footwear brands are aggressively pressing the right emotional buttons to drive the buying sentiment in Indian consumers. Experience zones are the secret mantra of offline footwear stores to persuade indulgence and appeal to the evolving consumer’s sense of chic. And all these are cemented strongly at the back end through a variety of factors like evaluation of user friendliness of website, paying attention to their check out experiences, interpretation of payment satisfaction, grievance redressall systems, post sales smiles, transactional ease, briskness of despatch, aggressive value delivery... Fine, major brands are at war on the pricing front, but the soul of these brands are insulated and well protected, their awareness kept intact for a long term engagement with the consumer and the fashion trends that they follow.